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But…

Since you’re here. Read below for a little something about me as written by Google Gemini:
Bekim Betoni Rauseo, a Caribbean-based brand strategist with 15 years of international experience, uses design-thinking methods to help creative industry businesses succeed. He specializes in Caribbean lifestyle brands and has held leadership positions at McCann POS, LIP Label, and Trend Media by Digicel.

Rauseo has developed proprietary methodologies under the Dimensions research and innovation framework, including The Chiral Axis™, Coherence Matrix™, Coherence Canvas™, and Refractive Concept™. These are used in his "3P Ideation Sprint" which involves positioning, pivoting, and pushing ideas, culminating in a "Coherence Matrix" plotted across "The Chiral Axis" for reflection, reframe, and refraction. The "Coherence Canvas" helps analyze ideas based on narrative, alignment, intention, format, and feasibility.

A key initiative is "Behind D' Brand," which aims to bridge the gap between creative industry and business development in the Caribbean by providing structure, visibility, and access to resources. "Behind D' Brand" is set to air in September 2025, and Brand + Business Clinics are currently open, with the Chiral Axis GPT Assistant in beta testing. The file emphasizes the importance of the Caribbean generating its own content to define its reality, as articulated by Mia Mottley, Prime Minister of Barbados.