SCALE is a hybrid business programme and professional community for Caribbean makers and designers to build a strong brand, master digital marketing, and move towards sustainable business models. It provides the systems and strategy for Caribbean artisans to build a global-ready brand, increase profitability, and grow without the burnout.

Brand Identity Development and Storytelling

• Refine brand story: what makes your craft, gourmet product, or design truly Caribbean.

• Build visual identity and packaging that communicates authenticity and quality.

• Distinguish between brand, marketing, and communication functions.

• Create editorial content that builds trust and credibility.

• Develop media kits and brand narratives suitable for newsletters, blogs, and thought-leadership features.

• Use storytelling to position your brand in both local and global markets.

Advertising & Distribution

• Explore budget-friendly digital campaigns.

• Test multi-platform ad placements (radio, Instagram, TikTok, OOH digital boards).

• Set up distribution channels for direct-to-consumer (D2C) models, including e-commerce readiness.

• Gain exposure through radio interviews, market showcases, and event tie-ins.

• Use seasonal promotions and pop-up events to maximize peak buying moments.

• Tap into community networks that amplify visibility without large ad spend.

Sales, Pricing, Retail, and Export Readiness

• Revisit pricing strategies to optimize profit without losing customers.

• Build the retail pitch to approach distributors and stockists.

• Address packaging, logistics, and compliance requirements for export markets.