SCALE is a step-by-step roadmap for Caribbean makers and designers to build a strong brand, master digital marketing, and move from hustle to a sustainable business model. It provides the systems and strategy for Caribbean artisans to build a global-ready brand, increase profitability, and grow without the burnout.
Brand Identity Development and Storytelling
Refine brand story: what makes your craft, gourmet product, or design truly Caribbean.
Build visual identity and packaging that communicates authenticity and quality.
Distinguish between brand, marketing, and communication functions.
Create editorial content that builds trust and credibility.
Develop media kits and brand narratives suitable for newsletters, blogs, and thought-leadership features.
Use storytelling to position your brand in both local and global markets.
Advertising & Distribution
Explore budget-friendly digital campaigns.
Test multi-platform ad placements (radio, Instagram, TikTok, OOH digital boards).
Set up distribution channels for direct-to-consumer (D2C) models, including e-commerce readiness.
Gain exposure through radio interviews, market showcases, and event tie-ins.
Use seasonal promotions and pop-up events to maximize peak buying moments.
Tap into community networks that amplify visibility without large ad spend.
Pricing, Retail, and Export Readiness
Revisit pricing strategies to optimize profit without losing customers.
Build the retail pitch to approach distributors and stockists.
Address packaging, logistics, and compliance requirements for export markets.
Programme Tools and Methods
3P Ideation Sprint – to generate ideas rooted in People, Place, and Possibility.
Coherence Canvas™ – to align purpose, practice, and proof.
Collaboration Workshops – art, design, and craft sessions to foster innovation.
Brand & Business Clinics – one-on-one diagnostics with tailored strategies.
Editorial & Media Strategy – campaigns that integrate storytelling and distribution.
Think BIG! Start Small.
Too many Caribbean creatives navigate the leap from craft to business alone—with little structure, visibility, or access to resources. Behind D’ Brand offers a bridge.
Hosted by Digital + Media Consultant Bekim Betoni Rauseo, this talk-driven programme is a content and consulting platform designed to empower the Caribbean’s creative economy. We provide practical, relatable, and actionable perspectives that help small and medium enterprises (SMEs) turn ambition into measurable business results.
Our episodes pull back the curtain on the creative industry, offering clear, jargon-free guidance to help you move with structure, not guesswork.
Core Focus Areas Include:
• Brand Building & Storytelling
• Digital Transformation & E-commerce
• Packaging, Pricing & Retail Strategy
• Marketing, Funding & Export Readiness
This programme directly addresses the key pain points for entrepreneurs: lack of time, limited money, and burnout. We provide trusted, ready-to-implement guidance for a growth-minded audience of artisans and creative business owners.
Tune in Thursdays from 8:05 AM on Talk City 91.1 FM. Also available on Spotify.